The person behind the Lab
I am Stacey Pettitt, and I have spent more than twenty years coordinating projects in government and private enterprise. Migrations, rollouts, the systems people actually have to use on a Monday morning. It is work where a missed detail costs somebody a week, so you learn to care about the details other people skip.
The Lab started with a suitcase. I was packing for a trip, negotiating with myself about whether the green jumpsuit was worth the space it took up, looking at a list that told me I had four tops and nothing at all about whether any of them went with the skirt. Somebody should build the other thing, I thought. What I found instead were more lists.
That is the pattern I keep running into. Not tools that are broken, tools that almost work and then stop exactly where the hard part starts. So I build the rest of it. Pack is first, because it is the one I needed most, and because one thing done properly is worth more than six things done nearly.
Organised Apps Lab started in Brisbane in 2026. The things I build tend to start the same way: with something that should have existed and did not.
I did not start with a market. I started with the person I was at 11pm the night before a flight.