Organised Apps Lab
Organised Apps Brisbane Unlocked The Companion Series About

About

It started with a suitcase.

Organised Apps Lab is where I build the products I think should already exist.

They don’t all look related at first. One started with packing for a holiday. Another came from trying to find interesting things happening around Brisbane. The AI projects came from spending a ridiculous amount of time talking to AI and wondering why some conversations were so much better than others.

What they have in common is simple. I am using something, it almost does what I need, but not quite. Eventually I start wondering why nobody has built the missing bit. So I build it.

Stacey Pettitt, founder of Organised Apps Lab, seated in a green print jumpsuit against a navy wall
Stacey Pettitt Founder, Organised Apps Lab, Brisbane.

Hi, I’m Stacey.

I have worked in project and program coordination for more than twenty years, across government and private organisations. A lot of that work has involved keeping complicated projects organised, finding the things that have been missed, and making sure systems and processes actually work for the people who have to use them.

The gap is usually something small. A missing step, or information sitting in three different places when it should be in one. Often it is something designed perfectly well, except nobody seems to have thought about the person who has to use it on Monday morning.

I don’t think I ever consciously decided this was going to turn into a business. The first app started because I was packing a suitcase.

It started with Organised Pack.

“What I found instead were more lists.”

I was packing for a trip, negotiating with myself about whether the green jumpsuit was worth the space it took up. I had a list. According to the list I had four tops, a skirt, dresses and everything else I was supposed to take. The problem was that the list could not tell me whether any of it actually worked together.

Had I packed something for dinner? Did those four tops go with the skirt?

I went looking for an app that would help me plan it visually. What I found instead were more lists. So I started building Organised Pack.

The pattern

The pattern keeps repeating.

Organised Pack

Packing lists could tell me I had four tops. They could not tell me whether any of them worked with the skirt.

Brisbane Unlocked

Brisbane did not lack events. The information was scattered everywhere: venue websites, council pages, Facebook, newsletters, ticketing sites. You often need to know where to look before you can find something.

The Companion Series

AI could answer almost anything. That did not mean the conversation was worth coming back to. I became curious about what would happen if the conversation itself was the product, rather than just the answer.

Different problems. Same gap. The existing thing gets most of the way there, then stops where the useful part begins.

Say hello

Got a question about something I’m building, or found one of those annoying gaps yourself?

hello@organisedappslab.com.au